Movie advertised via QR codes
Fox Searchlight is shunning traditional promotional opportunities like releasing teasers and trailers for its upcoming film Martha Marcy May Marlene. Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21.
This will not go well. Mashable, of course, feels otherwise.
The marketing team at Searchlight seems to understand the challenge of promoting this type of film, which is why we think that the decision to use QR codes is spot-on.
Promote an indie film to as few people as possible? Since when is that spot-on?
